What Users Look For
When I’m browsing local listings, I always notice myself skimming pretty fast and only stopping when something feels useful right away. I recently needed a small home service done and realized I barely cared about fancy descriptions. I mostly looked for basics and signs the business was actually active and legit. It made me wonder what other people really focus on when they open a local listing and decide whether to call or keep scrolling.
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For me it’s all about practical details first. Clear contact info, service area, and a short explanation of what they actually do matters way more than marketing language. I also check if the info looks up to date, because outdated listings feel risky. When I use something like fraser valley local, I like that businesses usually list straightforward details without overcomplicating it. Photos help too, but only if they look real. If I can quickly tell who they are and how to reach them, that’s usually enough to move forward.